## Strategic Objective

The project's strategic objective is to convey the brand positioning and values with its branding, online store experience and all other digital touch points. As an online-first business, deriving a brand that instils trust and credibility is the primary objective. With the content and marketing strategy supported by the digital assets, the business's direct website sales increased by 40% in the first two years.

## eCommerce Focus

The eCommerce store focuses on creating a seamless shopping experience that motivates buyers and is easy to use and secure for payments.